Play-Offs success sees benecos agree three-year deal with BBL and WBBL

Delighted by the success of the benecos BBL and WBBL Play-Offs which culminated in a super day of basketball at The O2 last weekend, the leading European natural beauty product brand will become the exclusive official cosmetics and toiletries partner for both leagues for the next three years.

Speaking in the wake of the prestigious event in the capital which was shown on BBC Sport and across other channels, Graeme Hume, the Managing Director of Pravera, who distribute benecos exclusively in the UK and Ireland, stated: “benecos was very pleased to be associated with such an exciting event and to give away over 5000 lip balms for visitors to experience.

“The WBBL final was nail biting until the very end, while the roar of the crowd throughout the Men’s final, showed that British basketball is going places and we’re delighted to be extending our partnership further.”

Meanwhile Bob Hope, BBL Commercial Manager added: “I am so delighted that after evaluating their exposure at the benecos Play-Offs at The O2 London, they have signed up to become the exclusive official cosmetics and toiletries partner for the BBL and WBBL for the next three years.

“Clearly we are making huge inroads towards achieving our objectives of showcasing the sport of basketball to a wider audience and, more significantly, gaining greater exposure than ever before for the leagues.”

Since 2008, the brand has demonstrated that natural and organic products do not need to be expensive and prices can be highly competitive in the market. All benecos products are certified natural and organic (apart from nail polish) to give consumers peace of mind.

Product ranges cover the needs of the whole body and both genders, with skincare items such as lip balms, shower gels, body lotions, shampoos and nail polish. There are also cosmetics in the form of lipsticks, eyeshadows and foundations.

You can find out more about benecos by visiting their social channels @benecosuk on Facebook, Instagram and Twitter. You can also purchase products via www.benecos.uk

Main image: Bob Hope – Commercial Director BBL, Graeme Hume – MD benecos, Sir Rodney Walker – Chairman BBL.
Photo credit: Mansoor Ahmed